In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Images, videos, and infographics are a secret SEO weapon that your website may not be taking full advantage of. Visuals contribute to user experience and help to summarize information or capture the ...

You might be staring at your SEO checklist in disbelief right now. Rightfully so. You’re already optimized the metadata, headers, internal links, copy, and even done some technical setup for every ...

Editor’s Note: Mueller clarified his earlier comments in response to a reader question on Twitter on March 26, adding that “Google sees alt-text as a part of the page (you can search for it and find ...

A recent post on Reddit asked about the impact of having a website where most of the text was within images. Would Google be able to read the text, what is the SEO impact and would the text rank in ...

Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to ...