MUMBAI- South Korean cosmetic manufacturers are rapidly expanding into the burgeoning Indian market as demand for K-beauty surges. The Indian beauty and personal care market is projected to reach $45 ...

Picture this: Your college bestie who once swore by her grandmother's besan-turmeric face pack is now explaining the difference between first and second cleansers like she's defending her thesis.

South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand is now available only on Tira, both online and at select stores. Hince is ...

From merely sampling Korean food, personal care and entertainment, Indian are slowly becoming familiar with Korean ...

Let's take a look at some K-beauty products that actually work for Indian skin.

The Korean beauty wave entered India subtly, focusing on healthy, calm skin rather than quick fixes. This approach resonated ...