When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...

On Day 2 of the Big Ten Championships for track and field in Nebraska, Oregon saw two athletes finish first in their qualification heats, and... In a world where scrolling is second nature, ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Understanding how to become an influencer and make money doing ...

Influencer marketing can be a challenge for business owners. Working with content creators can be expensive, time-consuming, and—worst of all—risky. It’s not uncommon for marketing teams to shell out ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...