Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix. Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes ...
Is JC Penney trying to become GayC Penney, or is it just a smart marketer? Last year, the company announced that Ellen DeGeneres, who is openly gay, would be its latest spokesperson. On Mother's Day, ...
In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks.
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