J Balvin goes anime with rising Chilean singer Polimá Westcoast in their music video for “Kawaii.” In the video that was released today (September 23), both artists party together in a Neo Tokyo-like ...

Billboard JAPAN talked to ASOBISYSTEM CEO Yusuke Nakagawa about the chances of globalizing Japan’s “oshikatsu” culture.

Join a fun unboxing experience featuring unique collectibles, cute characters, and adorable items from a kawaii collection.

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing when someone is embarrassed. Its ultimate embodiment is the chibi, a style ...

If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

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Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...