Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. As marketing evolves, as you seek to embrace and master the new, ...

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What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question. Companies want marketers with digital skills as evidenced by LinkedIn data on ...

The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever. The more things change, the more they stay the same, said French writer ...

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data ...

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...

According to data from the freelancing platform Upwork, demand for freelance workers has risen dramatically in the last several months, especially in industries whose emphasis is on facilitating the ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.