Lever 2000, a bar soap that has languished in a single test market for more than two years, has the green light for a national launch in 1990, sources say. The 8 percent-plus share that Lever has ...

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Lever 2000 obviously hasn`t soft-soaped its way into brand prominence. Boosted by hefty advertising and promotion, Lever 2000 has been producing some knockout share figures in the $1.4 billion-a-year ...