2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...
Kristin Dolan, Chief Executive Officer, highlighted that "streaming is now our largest single source of domestic revenue. This is a validation of our strategy and an important milestone in our ...