*Macy’s has unveiled what many are calling a “racist” holiday ad that shows a black woman as a single mother, a gay black man and his white partner and BOTH white families are traditionally structured ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like ...

Amazon launched its third party ad service in January and Macy’s is the biggest brand yet to sign on. It’s also trying to grow a part of the business that’s immune to tariffs: selling ads on its ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

A progressive political group is calling for Donald Trump to be fired as a spokesperson for Macy's department stores. Trump appears in a holiday advertisement for the retail chain, in which he alludes ...