Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Virtually every marketer has experienced scrutiny about their marketing spend at one point or another, and this scrutiny will likely only intensify as we head into 2024. For the last year or so, ...

Master your marketing budget in 2024 with these expert tips. Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Van Gastel and her cofounders were determined to keep things lean—at first, she says, the group wouldn’t even splurge for a ...

It’s never too early to start preparing for the coming year. And now’s a great time to start planning out your 2026 marketing budget. When it comes to formulating next year’s marketing strategy and ...

STAMFORD, Conn.--(BUSINESS WIRE)-- CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last ...

In 2025, chief marketing officers are navigating a business environment marked by heightened expectations and rapid change. Economic uncertainty, volatility, inflation and shifts in consumer behavior ...

In this episode of The CMO Circle, Peggy Studer, a seasoned marketing executive with over 20 years of experience, shares her wisdom on how marketing strategies have evolved since the pandemic and amid ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

The report came out of a convening of museum leaders organized with Arkansas' Art Bridges Foundation, and is the second of ...

Agentic AI marketing can independently orchestrate journeys, allocate budgets, analyze data and deploy campaigns based on a ...