If you’re new at the game, trying to understand the brave new world of social media marketing can be a daunting challenge. But if you’ve determined that this new marketing discipline is critical for ...

If you haven’t yet seen it, Medium.com is a super hep blog from the creator of Blogger and Twitter. It features thoughtful and well-written articles on a wide-range of topics including how to improve ...

Social media has come a long way in a very short amount of time. It has allowed business owners to take a whole new approach with their brand awareness campaigns, marketing and PR. Location-based ...

Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...

Upon the release of Social Media Marketing for Dummies, the latest edition to the "Dummies" series, Online Media Daily posed a few questions to its author -- Shiv Singh, vice president and global ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...

How did the stupidest people in our industry all find their way into the same job? Email marketing has become a game of cheap, underhanded tactics at best, and criminal at worst: a dangerous ...

Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that come to mind when we think about artificial intelligence (AI). AI is the buzzword that ...

Are your 2010 marketing goals and plans ready to go? Or, are you working so hard to run your business, navigate consumer and marketplace changes, make payroll, and keep your business afloat that ...

Any marketer waiting for the world to get back to normal hasn’t been noticing the new reality. Every day, a new headline, book, TED talk or coffee shop conversation proves anew that customers, ...