With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

A Marketing Manager is involved in analysis, research, management and promotion. In other words, a Marketing Manager manages an organization’s marketing, advertising and promotional campaigns. Where ...

Companies must secure “killer marketing and sales skills” in a dynamic landscape where commercial competencies rapidly become obsolete. The marketing landscape is undergoing a remarkable ...

What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question. Companies want marketers with digital skills as evidenced by LinkedIn data on ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a ...

Sales managers and marketing managers are both responsible for managing and organising their respective divisions within a company. There’s no doubt, however, that a business’ sales and marketing ...

Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and ...