Morrisons has been ordered by the Advertising Standards Authority (ASA) to clarify the way it compares prices with other supermarkets under its ‘Match and More’ loyalty scheme. It means future ...

Morrisons become the latest UK supermarket forced to pull an advert comparing its prices to those of rivals today (5 August), after the UK ad watchdog upheld a complaint that the marketing material ...

The research, which surveyed 1,000 British consumers, discovered that recall for the Morrisons’ ad is high, with 47 per cent of people claiming to have seen the ad before the survey, compared to Asda ...

Picture this. A dark room. A Morrisons ad executive is sitting on a chair, sweating slightly. Suddenly, a bright lamp is shone into their face. Standing behind it: the British public, with one ...

Advertising regulators have rapped UK supermarket group Asda over an advert comparing product prices with rival Morrisons. The national press and TV ads, which claimed 2,955 branded products at Asda ...

Morrisons lost its place as part of “the big four” UK grocers in terms of market share in September, but it has since joined the top three supermarket chains – Tesco, Sainsbury’s and Asda – in ...