Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

It’s that time of year again, when companies start releasing teasers to get you hyped for Super Bowl commercials. And this year Planters is making a gambit for the wildest Super Bowl campaign of the ...

The debonair pear-shaped advertising personality of Mr. Peanut is being remembered by peanut lovers across the globe after Planters announced his passing Wednesday morning at the age of 104. »MORE: ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl ...

After keeping staleness away for 104 years — which is remarkable as the average legume lasts roughly two years before losing its moisture — Planters’ top hat and monocle-clad mascot Mr. Peanut has ...

WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...