Check out Dick Vitale in the new TV commercial spot. March Madness has begun, which means die-hard college basketball fans are anxiously watching the NCAA Men's Tournament, hoping to avoid an upset ...

Coors Light has come up with its own novelty way to beat the heat at Summer Weddings, as they have introduced the Cold Tux and BrrrTie. Inspired by one of their most recent commercials, the company ...

Coors Light is bringing a whole new meaning to staying cool this summer, not with another lager, but with a deodorant that chills right next to it in the fridge. The beer brand has officially entered ...

Coors Light jumps into the world of deodorant. Two decades ago, Coors Light rolled out a new feature: The mountains on the can or bottle turned blue when it was cold and ready to drink. Since then, ...

The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing the BrrrTie, and it's exactly what it sounds like. More on that later, but ...

Coors Light and Duradry released Dura Chill refrigerable deodorant on July 29. The Rocky Mountain Breeze-scented deodorant is available exclusively on the Coors Light website for $14.99. No, the ...

The Coors Light cold-activated mountains have a whole new meaning for this latest product. Similar to the cold-activated mountain design of a Coors Light can, Dura Chill's "cold-activated packaging" ...