The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising ...

It’s been clear for some time that the “open web” as we’ve known it for years is in a tough spot, but Google has argued the opposite. In a court statement, though, Google’s own case argues that the ...

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...