Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

This is just one of many color-related phrases that Pressman, who serves as the vice president of the Pantone Color Institute, repeats like mantras: red is passion and energy; blue is seriousness and ...

Here's a fun board book about colors for kids of design geeks: Pantone Colors. Published last month by Abrams Appleseed, the oversized board book has eight colors plus shades of grey, and each spread ...

There are many predictions and uncertainties about what awaits us in 2016. But one thing we do know for sure already, thanks to Pantone, is which two colors will reign supreme during the next 12 ...

Pantone colors have long been free to use in Photoshop, InDesign, and Illustrator – but that’s now changed. If you want to use the industry-standard colors in future, you’ll need to pay a $15/month ...

Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain ...

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Since the 1950s, the company Pantone has helped designers match the colors they see onscreen to what they see in the real world. This color standardization process means that, for example, a poster ...

As 2020 nears its tumultuous end, the Pantone Color Institute has taken up its annual task of forecasting the color that will best reflect the year ahead. And, in a decision befitting a complex time, ...