Can Confirm: Pattern's Vibrating Flat Iron Is Worth The Hype

Pattern's Vibrating Flat Iron is designed to make straight, silky styling easy — with fewer passes. Here's how it compares to ...
Forbes

I Tried Pattern Beauty’s Haircare Line On My 4b Hair: Here’s What Happened

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...
Forbes

Pattern Hair Steamer Review: An Effective Tool For Hydrating Curls

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...
Harper's Bazaar

Pattern by Tracee Ellis Ross Is Bringing Your Favorite Girlfriends Back Together

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...
adweek

Tracee Ellis Ross' Pattern Taps Girlfriends Cast for First TV Ad

Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a ...
Vanity Fair

The Pattern, Known for Its “Scarily Accurate” Approach to Astrology, Has Its Sights on Dating

In February of last year, YouTube celebrated its 15th anniversary. A blog post from CEO Susan Wojcicki laid out a few marquee milestones, including the statistic that 500 hours of new video—enough to ...