Learning to spot the tricks writers use to manipulate their readers will help you to understand how writers grab and hold their attention. Media texts are an important kind of persuasive text. They ...

Video clips are only modestly more persuasive to audiences than the written word is, according to researchers who conducted an experiment about political misinformation. It might seem that video would ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

The funding landscape is highly competitive, and the process exacting, which puts pressure on researchers to gain practical skills and experience that can make a difference. Yet these experiences ...

Jean and Carl share top tips for creative and persuasive writing, from crafting opening lines to planning story structure and using sentence variety for impact. Show more Jean and Carl guide you ...