The Pop-Tarts Bowl marketing team is bringing a taste of superhero excitement to college football. In a bold move, the ...

Tart? That's what happens in one of the toaster pastry brand's re-creations of teasers for the next "Avengers" movie.

When the 2024 Pop-Tarts Bowl culminated, a mascot dressed as the tasty breakfast treat descended into an 11-foot-tall toaster, complete with fireworks and the winning college football team cheering ...

For the first time, the Pop-Tarts Bowl mascot eaten by the winning team will be decided by a fan vote. Here's how you can ...