Reusable brain modules in mice let the same prefrontal neurons hold either a sound or an action plan in working memory.

Ventromedial prefrontal cortex (vmPFC) is vital for decision-making. Functional neuroimaging links vmPFC to processing rewards and effort, while parallel work suggests vmPFC involvement in prosocial ...

Monkey brain cells stored two options by order, then re-sorted them by choice at the moment of decision making, and kept both ...

Neuroscientists from RIKEN have discovered the effects that different areas in the prefrontal cortex of macaque monkeys have on the variability in the time it takes them to perform tasks involving ...

Facing an important decision, you spend days going around in circles, wondering whether to choose path A or path B. Even ...

A University of Tsukuba study found that a slow 10-minute jog boosted attention, self-control and mood in young adults by ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

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Business owners make numerous high-stakes decisions every day. When they can integrate analytical reasoning and intuition, they can improve their business outcomes.