Amazon to hike price of ad-free Prime Video tier
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It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in
Amazon (AMZN) said Friday its ad-free Prime Video subscription plan will be rebranded as "Prime Video Ultra" from April 10, and users will be charged separately on top of their existing membership. Prime Video Ultra will be priced at $4.
Amazon is replacing its ad-free add-on with a new tier called Prime Video Ultra, priced at $4.99 per month. The upgrade includes ad-free viewing pl