Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Hi, my name is Freddie Kuguru and this is examples of product mix depth. Depth of a product mix basically pertains to the different variations of each product that you can have. Variations include ...

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021.

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update. The update is meant to reward “product reviews that share in-depth research, rather than thin content that ...