Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. For the last 10 years, I’ve been doing PR for the fungi world.

If you're a leader at a physical brand having trouble promoting itself online, you're most certainly not alone. Yet while many more conventional retailers have been hesitant to extend their presence ...

The post claimed that influencers could no longer be paid for posts that advertised items like sunscreen, protein powder, vitamins, supplements, medicines, skin-lightening products and ‘skincare for ...

KOLs and KOCs in Vietnam will soon be legally required to fact-check products before advertising, ushering in a more accountable era of digital marketing. Influencers (KOLs and KOCs) have long been ...

Opinions expressed by Entrepreneur contributors are their own. A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic.