The QR codes are placed on the store’s window display in SoHo in downtown Manhattan. The company believes mobile will help spread the word and engage consumers. “We recently launched a new Web site ...

As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers. 2013 was a significant ...

Walk into almost any shop today whether it’s a supermarket in Leeds, an independent boutique in Brighton, or a beauty retailer in London and you’ll notice something small, but quietly transformative.

MINNEAPOLIS — Target will roll out QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain's top 20 toys will have a QR code that shoppers can scan with their ...

Quick Response (QR) codes -- the box-shaped symbols that appear on signs, posters, and even business cards -- are a convenient and efficient way of accessing specific web pages with a smartphone or ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

At this point, you’re likely aware that you can store your wireless network’s credentials in a QR code, so that anyone who wants to connect with their smartphone need only scan the 2D barcode. Whether ...