The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Many businesses operate on the premise of a reactive strategy. When a competitor innovates or does something to make themselves more attractive to the target audience, other companies are left playing ...

While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

Customers today are accustomed to highly personalized, seamless brand experiences. Waiting until something goes wrong is no longer an option in customer experience (CX). That's why forward-thinking ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the frenetic tapestry of ...

The ups and downs of the last few years have been a lesson on the importance of contingency planning across all industries, particularly legal. Businesses have had to pivot and rethink staffing to ...

Digital marketing teams love to anticipate the direction of the market and the needs of their audience. They plan web experiences, campaigns and content. They then optimize these experiences through ...

There are many different leadership styles and approaches to management that are viable. Some managers like to be direct and hands-on, while others prefer to give employees more autonomy and space.