SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...

After thousands of miles of testing Shimano's new GRX and XTR offerings, this is our case for Shimano GRX/XTR as the best in ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM's new Red AXS groupset is claimed to be the world's lightest electronic disc brake road bike groupset, saving 154g versus the previous generation. Priced from around £4,090 / $4,090 / €4,135, the ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...

SRAM has announced that it will be expanding its production in Europe, with a new 25,000 square metre factory in Coimbra, ...

BESPOKED and SRAM are working towards a more inclusive cycling industry with the 4th Annual Scholarship at BESPOKED Dresden 2026 ...