Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission. Sales and marketing promotions strategists must first be ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...

Developing and implementing an effective sales promotion schedule and advertising plan involves several carefully planned steps. Issues to be taken into consideration include market research, creating ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I ...

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important–and always will be–to lure potential buyers ...

Promotion defines the way you communicate to your target market of prospects and customers. It also educates your target market about what you are selling. Promotion uses persuasion through ...

We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...