Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. After hiring a sales team and crafting a sales strategy, you ...

In the case of his young salesman, the strategy appealed to their clients' emotions. "We are selling to middle-aged men, ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Product packaging is as important as the product itself because packaging is how customers identify the product. Equally, packaging is an integral aspect of a company's product-development strategy ...

All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy examples and show why you should be discussing it ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

It’s vital to make sure your sales strategy is deliberate and developed with your customer at the center of all you do, says Salesforce's Andrew Lawson. One of the great things about my job is being ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...