When a new iPhone launches, we expect long queues outside Apple stores. When Zara announces a midnight sale, we are not ...

Women queue up as early as 4 am outside Karnataka Silk Industries Corporation showrooms as a shortage of authentic Mysore ...

Mysore silk saree demand has surged in Bengaluru, with shoppers queuing from as early as 4 am outside a KSIC showroom. The ...

Priced anywhere from ₹25,000 to over ₹2 lakh, these saris aren’t just about the price tag; they’re treasured for their ...

A video showing the early-morning rush outside the KSIC outlet has since gone viral on social media, drawing widespread ...

By sunrise, the queue outside the showroom had grown substantially, with families, elderly women and younger buyers waiting ...

Let's see the difference between Kanjeevaram vs Banarasi silk: Which saree is best for your wedding day?

Bengaluru women queued from 4 a.m. for GI-tag Mysuru silk sarees, prized for quality and heritage; viral videos sparked ...

Nita Ambani once again proves her love for sarees as she steps out in a stunning rani pink silk drape that beautifully blends traditional charm with glamour.

Explore the Silk Fab Handloom and Saree exhibition in Mysuru until January 17, featuring diverse handloom products and crafts ...

The burn test is one of the most accurate methods for evaluating genuine silk. Take a tiny piece of thread from the saree's inner edge and burn it carefully (with the right measures). Real silk leaves ...