A marketing plan details all the key elements needed to effectively and consistently promote your business. It doesn’t need to be long or complex. Every small business should create a straightforward ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

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The early months set the tone for the entire year, so understanding your past year’s performance is essential to refine your marketing strategies and continue to see more growth. It’s not just about ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. Keep marketing simple and integrated, plan strategically, and embrace creative freedom beyond just data-driven metrics. Effective ...

Somerville-Ryan: "Well-developed content marketing should be used to position companies and their staff as experts in a defined area" First up, I don’t think good and strategically well-developed ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. I’ve based my business off of the KISS (keep it simple, stupid) principle and ...