From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Ever wondered which country mastered the art of the 'Glass Skin' glow? Discover the cultural philosophy, secret ingredients, ...

Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...

Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Another great option for gentle body exfoliation is Some By Mi's AHA BHA PHA 30 Days Miracle Acne Body Cleanser, a favourite ...

You know that feeling when you see someone who just seems to have cracked the code of aging gracefully? That's exactly what Korean actress Kim Hee-sun has been serving consistently, and honestly, it's ...