Tide removed a recent stain from its brand on Sunday — but all of those Super Bowl LII ads cost parent company Procter & Gamble a pretty penny to pull that off. Airing 90 seconds of TV spots and 10 ...

Detergent ads have never offered just a simple narrative of how to vanquish tough stains. After all, the ladies know that dirty, stinky fabric is a reflection of personal failure, a reminder of some ...

The Women's Day goodies seem to be far from over, as detergent major Proctor & Gamble (P&G) sets out on a price-cut drive - helping more women enjoy the magic of cleaning. P&G has slashed the costs of ...

HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade ...

We asked luminiaries Bonin Bough, Chris Macdonald, Lisa Topol and Nick Miartis to reveal the untold stories behind moments of advertising genius for Lockheed Martin, Honey Maid, Kotex and Tide. Chris ...

Chance is always powerful. "Let your hook be always cast; in the pool where you least expect it, there will be a fish". It appears that FMCG major HUL has incorporated Ovid's quote in its advertising ...