Toyota is making a deliberate bet that American drivers are not ready to leap straight from gasoline to fully electric ...

When I reviewed the 2023 Toyota Crown Platinum, I said Toyota had traded in the Avalon's quiet sensibility for something ...

The future might be electric, but the present is electrified. That’s Toyota’s stance, and the Crown is one of several models the automaker offers that follow what has been proven a prescient aim. Back ...

As a relatively new model in the Toyota lineup, the Crown receives only minor updates for the 2025 model year. Most noticeable is the addition of a new Nightshade Edition, which gets dark badging, ...

Toyota is adding a second member to its new global subbrand, Crown, in the U.S.: the 2025 Crown Signia. It joins the Crown, a lifted sedan with fastback styling, that replaced the Avalon in Toyota's U ...

Toyota has added another SUV to its line up, though if you’re looking at these images and thinking “wagon” more than SUV, you’re probably not alone. The Crown Signia is a two-row, 5-passenger, ...

Just when most of us in the auto industry gave up on trying to distinguish between crossovers and SUVs and decided to just call everything taller than a sedan an SUV, Toyota introduced the Crown for ...

We break down lease numbers for Toyota’s luxury SUV in August and consider its positioning in the brand and segment. Making an SUV version of a luxury sedan shaped like a crossover is such a ...

The Toyota Crown enters its third year on the market in a way only it could, but does its unique design help or harm consumers’ opinion of the flagship model? These days, most buyers prefer a ...