General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

CHICAGO — General Mills, Inc. tried out the new Trix cereal featuring naturally sourced colors on test groups before launching the product at retail. One group immediately noticed what colors were ...

After a nationwide search, the iconic Trix rabbit is being replaced with a real bunny — at least temporarily. Cinnabun, a Holland Lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan.

That’s what customers told General Mills, Inc. (NYSE:GIS) after it cut artificial ingredients from Trix in 2016. The company has been listening to these complaints and says that it will be bringing ...