Social proof is an individual influencer or group clout that gives “proof” to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority.

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase ...

How do you prove something is true? For mathematicians, the answer is simple: Start with some basic assumptions and proceed, step by step, to the conclusion. QED, proof complete. If there’s a mistake ...

E. Napoletano is a former registered financial advisor and award-winning author and journalist. Aaron Broverman is the Managing Editor of Forbes Advisor Canada. He has almost 20 years of experience ...