World number one Luke Littler has signed a record sponsorship deal for a darts player worth a reported £20m. The 18-year-old, ...

BOOKMAKERS Coral have announced they are pulling all Cheltenham Festival sponsorship with immediate effect. Coral continue to ...

Guinness is returning to UK football shirt sponsorship for the first time in 30 years, becoming the official front of shirt sponsor of Bristol City Women in a new multi-year partnership.

Premiership Women's Rugby executive chair Genevieve Shore says she is "very disappointed" the league remains unable to secure ...

The first weekend of the Premier League season, but also the beginning of an end. A new campaign that kicked off with Liverpool’s 4-2 win against Bournemouth on Friday will be the last to see gambling ...

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ today. Brands ...

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, and the business. Sponsorship deals have become one of the most important ...

The acquisition adds a campaign execution layer to the WSC Sports platform, enabling sponsors to directly engage fan ...

Coral has been the longest-running sponsor at the Cheltenham Festival since 1974, initially backing the Coral Golden Hurdle ...