Damaged, overprocessed, and color-treated strands are restored to a state of softness, strength, and high-gloss shine.

Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty brands, researchers, and creators remain one step ahead. A ...

Adopting this ritual from Japan is giving your hair and scalp a complete treatment. In just a few steps, you'll gain shine, strength, and relaxation. Much like skincare, Japanese hair philosophy ...

Japanese hair straightening is all the rage for its promise of sleek, shiny, and frizz-free hair for months. But here's the kicker: it's not the best choice for every hair type and could have ...