According to Forrester Research, consumers who own digital video recorders (DVRs) like TiVo spend nearly 60% of their time watching recorded or delayed programs, in which they skip 92% of ads. These ...
The conventional wisdom among fans is that live sports events have to be watched live and are “DVR-proof.” But a recent survey shows that this is not the case. A Thuuz Sports survey of 1,000 pay TV ...
Nielsen, the measurer of all things media, released a report last week on the impact of digital video recorders and, at the same time, introduced a new ratings service to report on actual viewership ...
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The Supreme Court on Monday delivered a blow to the television networks when it declined to hear a case about a digital video recorder technology, opening the gate for wider use of DVR systems. The ...
About 6% of TV commercials in the U.S. are fast-forwarded because of DVRs, reflecting about $5 billion in what some consider wasted spending. By the end of 2011, about 16% of commercials will be ...
While no one predicts the end of film ads on TV, time-shifting is one reason why film-marketing dollars have increasingly flown to the Internet in search of real "engagement" in a fragmented media ...
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I recently came into a free analog DVR that is mostly useless these days because nothing is broadcast over analog. The DVR in question is a HP AVC-3610HP: It plugs into a PC via USB and interfaces ...
SuperBox, a popular Android TV box known for its vast content library and high-quality streaming, does not include a native DVR (Digital Video Recorder) feature, according to multiple sources .
Will VOD and DVR compete with one another and eventually kill off the other guy, or might both technologies become like family--second cousins who learn to live together, connected by the same basic ...
NEW YORK (Hollywood Reporter) - Movie marketers -- who devote as much as 70% of their budgets to TV advertising -- might be fighting a losing battle as a record amount of viewers time-shifted their ...