Walmart has finally confirmed that it will begin its massive “Black Friday Deals” event on Monday, November 25. Walmart isn’t looking to lower expectations either, claiming the sale will offer ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets this year, up from 50 last year, reports AdAge. It’s ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Walmart’s $2.3 billion buyout of smart-TV maker Vizio may be stealing headlines, but the retailer’s new financial results offered plenty of other insights into its growth plans. Topline results beat ...

Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech — as well ...

OpenAI is partnering with Walmart to allow shoppers to make purchases directly within ChatGPT, furthering the artificial ...