Walmart went further than it ever has in support of its advertising business when the retail big kahuna reported earnings on Thursday. The company broke out advertising revenue for the first time, ...

Walmart has added several API partners to its Walmart Connect retail media network, according to a company blog post. The new partners are in addition to a previously announced integration with ...

Walmart outlined plans to grow its Walmart Connect advertising platform this year, including through a focus on premium ad experiences, in a company blog post. The big-box store said it will begin ...

Walmart's return on ad spend for sponsored product ads was $4.83 in the second quarter of this year. The retail giant eclipsed its rivals Amazon and Instacart in this metric after trailing for years.

NEW YORK, March 7 (Reuters) - More of Walmart's (WMT.N), opens new tab future profitability is likely to come from its sales of ads on Walmart.com and from fees it collects from merchants using its ...

A leaked deck reveals Walmart is charging brands $100,000 for certain ad products as it ramps up efforts to take on Amazon for ad dollars. Some ad buyers are balking at the price on these offerings, ...