Ask any teenager why they prefer text messaging, or SMS, over email and the answer they’ll give is likely to reflect the needs of the healthcare industry and hospital/physician communication, too.

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

Whilst consumers can often feel overwhelmed by marketing messages service-based messaging can be a deciding factor in choosing a business to deal with according to a new report. 84% of consumers said ...