After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. The ebb and flow of partnerships in retail have always been ...

NIKE Inc.’s NKE wholesale business is showing early signs of momentum, even as the company navigates a broader reset under its “Win Now” strategy. In fourth-quarter fiscal 2025, wholesale revenues ...

NEW YORK — It’s a refrain throughout retail’s executive ranks that omnichannel shoppers are more valuable than single-channel ones. At Nike in particular, omnichannel shoppers are “at least twice” as ...

The company warned that Donald Trump-era tariffs are costing it around $1.5 billion annually, a 50% jump from earlier forecasts, mainly due to Vietnam-made footwear now facing a 20% levy. Despite the ...

When new shoes enter the market, there is a brief window of opportunity for savvy running shoppers to get a bargain and with the Nike Air Zoom Terra Kiger 5 (full review coming soon) on the shelves, ...