Get a taste of the Wisconsin Northwoods just south of Wrigley Field at Will’s Northwoods Inn, where cabin vibes and Friday ...

Wisconsin tourism is already big business. But one UW-La Crosse researcher says the state’s next challenge may be getting ...

It’s safe to say I took some time off from drinking after my Wisconsin trip. Each activity just so happened to pair ever so easily with a convenient cold beer that was never too far away. Among family ...

It's safe to say that the secret is out when it comes to the Badger State. Wisconsin tourism has shattered its pre-pandemic numbers in both number of visits and economic impact, which is no surprise ...

The tourism industry in Wisconsin is booming. According to 2025 economic impact data, Wisconsin has seen another record-breaking year when it comes to tourism.

Wisconsin saw a 4.8% increase in direct visitor spending in 2025, reversing a recent slowdown in growth. The state experienced a sharp decline in international visitors, especially from Canada.

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects such as wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but ...