Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...

Here are some quotes on that from the NFL release: “The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in ...

NEW YORK (AP) — Ad executives looking for a celebrity to endorse their product can’t do much better than actor Liam Neeson. That’s the conclusion of the Nielsen company, which looked at celebrities ...

Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in ...

Nielsen survey was conducted 03/02/23- 03/29/23 focusing on Households, P18-49, P25-54, P25-64, F25-54, F25-64, M25-54, & M25-64. Comscore survey was conducted 03/02/23- 03/29/23 focusing on ...

The TV industry's top researcher has quietly conducted some client research to figure out whether it should make some big changes in the way it researches how people watch television. Findings of the ...

COLUMBUS, Ohio (WCM) —NBC4 posted big wins for the February book. NBC4 was the No. 1-rated station in multiple broadcasts across the Central Ohio market in the recently released February Nielsen and ...

So how many people really watched the Super Bowl? The National Football League would, again, like you to know it’s a lot more than initially reported. The official audience number released by Nielsen ...

I just received a dollar bill in the mail. Free money. The $1, an attached letter explained, was the down payment on $20 I could earn by filling out the Nielsen Consumer Survey. Also in the envelope ...