Yamaha Marine continues to build on its Yamaha Blue Life storytelling platform with a new feature focused on Alaska Surf ...

If you're looking for a new boat engine, picking up a Yamaha motor isn't a bad choice. If you buy directly from the company, you have quite a few choices to pick through, so you'll need to know ...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Marine premieres a new marketing campaign designed to create content that brings together the boating community through a story-telling approach. Yamaha Blue ...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Motor Corporation, U.S.A. today announced the acquisition of Bennett Marine, Inc., creator of the adjustable trim tab. The company is known for hydraulic trim ...

As we see more midsize boats opting for big-horsepower or twin-engine installations, an outboard’s power-to-weight ratio ranks as a major factor in how a boat performs. With its new F350 V-6, Yamaha ...

In my gearhead fantasy, I have an account with the Snap-On truck and a big, red stacker tool chest stocked with drop-forged wrenches and sockets. A shelf of assorted solvents and lubricants is in the ...

Yamaha Motor Finance Corp. US said the ABS transaction drew more than $2 billion of buying interest from investors.

It’s a powerful outboard, the new Yamaha XTO Offshore®, and it’s brought big change—to sport-fishers, center-console lovers and even to water taxis. Built from skeg to cowl to team-power yacht-class ...

Yamaha Rightwaters™ marked its seventh anniversary on Monday, June 8, World Oceans Day 2026. Launched in 2019, Yamaha ...

The weather is perfect, the sea calm—everything looks great for your trip. But just as you’re about to start your personal watercraft (PWC), an unfamiliar warning light flashes on the dashboard. For ...