Independent businesses that sell goods through Amazon account for more than 60% of the company's retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

The excitement and chaos of Prime Day is here. Starting tomorrow, Amazon launches into the longest Prime Day yet and like normal, the deals are already piling up. You're in great shape for saving on Apple devices,

Amazon Prime Day have already started, and this year it's expanding to four days, and offering exclusive deals to Prime members.