Woods announced the launch of Sun Day Red as its own standalone company via a new joint venture with TaylorMade Golf.

After operating almost exclusively direct-to-consumer since its launch, Sun Day Red will now be available at select ultra-high-end courses and premier resort destinations beginning July 1. This will ...

Sun Day Red's Spring/Summer '25 collection has three polo fits: the Heritage Polo, the Refined Polo, and the TW Performance Polo. This collection has the brand's largest offering of colors, ...

After more than a year of limited-batch releases, Tiger Woods' much-hyped golf wear brand is set to roll out across stores on ...

After its successful debut last year, Tiger Woods' Sun Day Red apparel line is launching its first-ever spring/summer collection, expanding its premium “athluxury” golf offerings in advance of ...

The initial line of Sun Day Red apparel from Woods, in partnership with TaylorMade, was released in May 2024 – about a month after last year’s Masters. Woods finished 60th in the event.

Sun Day Red's newest collection honors the Carolinas just in time for the PGA Championship at Quail Hollow in Charlotte, N.C. Learn more about the Carolinas Collection below, including how to shop it.

Sun Day Red and Tigeraire are now involved in two separate lawsuits - one motioned by each side - relating to the respective companies logos ...

Sun Day Red Introduces the Pioneer Magnolia "Spectator" Golf Shoe: Continuing Tiger’s vision of blending heritage, performance and modern style.

On Thursday, Sunday Red LLC responded by filing a lawsuit in U.S. District Court against Tigeraire, seeking, among other things, a declaration that Sun Day Red has not infringed on Tigeraire’s ...

At Sun Day Red, we were drawn towards his relentless work ethic, and pioneering spirit that embody what we stand for and look for in our athletes,” Woods said in a press release.