Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing pages ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

This sponsored post is produced by Mike Smith, vice president of marketing, GetResponse Yes, email marketing works. It’s a much more effective way of finding prospective customers than display ads or ...

To many web designers, user experience (UX) is the crux of every homepage, while SEO is an inconvenient ploy that uses cheap tricks and focuses strictly on numbers. Many believe the two ideas can’t ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in the United ...