One night in early September, a friend of Chukwuka Ekweani sent him a clip of his song “Love Nwantiti” being used in a TikTok challenge. The friend told him he thought the sound would be huge on the ...
Short-form video is big business for musicians and having your track become the soundtrack to a viral series of reels can make or break your song. CKay, the artist behind Love Nwantiti, knows this all ...